What is a Product Feed?


A product feed is an Excel, .txt or .xml file that contains all of your products' data. This data is sent to shopping channels like Google Shopping and Facebook to communicate all the information your product ads will have. 

You can find more information in our blog post about Product Feeds.

List of all XML’s supported

Shoplo Multichannel can currently generate product feeds for the following shopping channels. Click the links to see how to optimise your product feed for that sales channel. 

Google
Facebook
Bing! 
Criteo
Adroll
Zanox
Tradedoubler
Quarticon
Fruugo
Sociomantic Page 1 Page 2 Page 3 
shopalike *
Homebook *
Ceneo *
Allani *
Domodi *

* - Document not in English. Contact us for more information. 

How to create your first XML feed

To create your first product feed, click on 'Product feed' in the left-hand menu. You will see a list of all available shopping channels. Click on ‘Generate’.

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Follow the on-screen instructions. Give your product feed a name, choose the sales channel you would like to generate a feed for and click 'Next'.

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Choose the products you want to list on your Product Feed. Select either individual products, all products or a product category. Click ‘Next.

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Select the appropriate product categories and click ‘Next’.

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Now you have the option of adding traceable parameters (UTM) to keep track of the traffic that uses your Product Feed. Enter the required data and click 'Done'.

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How to delete a feed

To remove a product feed, click on 'Product feed' in the left-hand column.  Find the product feed that you want to delete and click the 3 dots to the right of it.  Then click 'Delete feed'.

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How to edit a product feed

Product feeds cannot be edited once they are uploaded.  They need to be removed and a correct, up-to-date product feed needs to be uploaded in its place. 

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