Marketing

Page redirection

In this article you will learn:


When to do add URL redirects 

If you move a store from another platform, then you should add redirects. This way you avoid situations where Google remembers the previously indexed page and when you click on it you will see the 404 page. Otherwise, make a redirect to link the old link structure to the new one. This way, your customers will still be on the right page.


How to add a sitemap.xml file

Go to Marketing > SEO > go to the 'URL redirects' section and click on '+ Generate site redirects'

shoplo-url-redirect.png

Enter the sitemap.xml file address and click on 'save changes'. 

This way all the links from the previous page will be redirected to the main page automatically. This way, no one will point to an address with a 404 error. You can edit and point to a specific subpage in your store.


How to add a redirection manually

Go to Marketing > SEO > go to the 'URL redirects' section and click on '+Redirect address'

shoplo-url-redirect.png

Give the old path and where it should lead to.

shoplo-redirect-link.png 

 

Additional Clauses in Checkout

During the process of finalizing the order, you can give the option to mark different types of clauses.

shoplo-checkout-terms.png

Go to 'Settings' > 'General' > Scroll down to 'Additional Clauses in Checkout'.

Here you can add new clauses and edit existing ones.

shoplo-clauses.png

Newsletter

In this article: 


Sign up for the newsletter

Your customers can sign up for the newsletter in two ways:

  • By completing the form on your store
  • Or express the desire to sign up while placing an order

If your theme does not have a newsletter subscription field, then you can choose another theme, create a new one using the theme builder or write to us and request to add such a pop-up to your current theme. Depending on the project, this will have an additional charge.


How to send messages? 

Shoplo doesn't provide a direct way to send newsletters to customers. To send one you need an account on one of the following platforms:

GetResponse
FreshMail
Active Campaign
MailChimp
Please note that the use of their services may involve additional costs.

Integrating them with Shoplo is very easy. Just install the appropriate integration.

Once you've merged Shoplo with one of your marketing email providers, the subscribed customers will be on the right list where you can send messages.


How to offer a discount for the newsletter subscription?

Create a discount voucher according to this article. When making a voucher, choose the option one voucher per customer. In this way, every customer will be able to take advantage of the discount only once. Then put this code in the welcome message, which is sent immediately after the customer signs up for the newsletter.

Additional code in the HEAD and BODY sections

With some integrations, you can get the appropriate code, which should be included in the theme's code in the HEAD or BODY section.

In order to make it easier for you, we have prepared a special place in the dashboard. You don't have to edit the code yourself.

Go to Settings> General> Additional code - 'Head' and 'Body' section

shoplo-additional-code.png

Paste the code and click on save changes. If you have more than one code to add, paste them one by one.

Google Analytics

Shoplo supports and recommends using Universal Analytics.

In this article you will learn:


How to add UA code and enable Universal Analytics in Shoplo?

Go to 'Settings' > Click on 'General' > Go to Google Analytics code and enter there your Tracking ID.

shoplo-google-analytics-ua-code.png

You can find it in the Google Analytics dashboard. Log in to: analytics.google.com and on the left side menu click on 'Admin'> Select an Account > Select a Property> Click on 'Tracking Info' > 'Tracking Code'.

The Tracking ID should be in the following form: UA-XXXXXXXX-X

shoplo-ga-tracking-info.png

shoplo-ga-tracking-id.png

Then make sure Universal Analytics is enabled in your Shoplo dashboard. You don't need to add any additional codes. Shoplo will do it for you.

In order to check if it's enabled, go to 'Settings' > 'General' > 'Additional Tracking Code' > Click on 'Toggle Universal Analytics'.

shoplo-google-analytics-activate.png


How do I enable e-commerce tracking in my Google Analytics account? 

Make sure you have already added the UA code in the General settings in your Shoplo dashboard. Learn more about this.

Log in to your Google Analytics account > Click on 'Admin' (select an Account, a Property, and View) > From the View column, select 'E-commerce Settings'.

shoplo-google-analytics-ecommerce.png

Enable e-commerce by clicking on the button so it will show as 'ON'.

shoplo-ga-ecommerce-setup.png


How to Enable Enhanced E-commerce?

Enable Enhanced E-commerce only if you want to monitor other on-page events than those monitored by Universal Analytics. If you are interested in basic events, then you should check e-commerce.

 Before launching in the Google Analytics Enhanced E-commerce dashboard, please contact us. In Shoplo you will have to modify the code accordingly.

When you launch Enhanced E-commerce in the Shoplo dashboard, you still must enable it in the Google Analytics dashboard.

Log in to your Google Analytics account > Click on 'Admin' (select an Account, a Property, and View) > From the View column, select 'E-commerce Settings'.

shoplo-ga-ecommerce-setup.png

Turn on E-commerce (if you have not already done so), and then click on 'Next Step'.

Enable Enhanced E-commerce reporting and click on 'Submit'.

shoplo-ga-enhanced-ecommerce.png


Excluding referrer domains 

If your store's checkout is in a different domain, then you must add a reference domain exclusion. This way, you will be able to track your behaviours' behaviour better.

Log in to Google Analytics and on the left side menu click on 'Admin'> Select an Account > Select a Property> Click on 'Tracking Info' > Select 'Referral Exclusion list'

shoplo-google-analytics-referrer-domain.png

Click on 'Add Referral exclusion'.

shoplo-ga-referral-exclusio-list.png

Type all the domains you want to exclude.

Enter the following:

  • Your store's domain (example.com) 
  • Store name on Shoplo's domain (yourstorename.shoplo.com)
  • Paypal - In case you use this kind of payment method
  • and any other domain you want to exclude

Facebook pixel

You can install a Facebook pixel in three simple steps:


Adding the appropriate file to your store's theme

Go to Layout > click on the three dots > HTML editor

shoplo-html-edit.png

From the left menu select 'Snippets' > Scroll down and click on 'Add a snippet' > Name it 'Facebook'

Click on 'Save changes'

shoplo-add-snippet.png

Click on the file and copy the following code:

{if $template == 'product'}

{literal}
<script>
fbq('track', 'ViewContent', {
content_type: 'product',
content_ids: ['{/literal}{$product->variants[0]->sku}{literal}'],
value: {/literal}{$product->variants[0]->price|money_without_currency}{literal},
currency: '{/literal}{$shop->currency}{literal}'
});
</script>
{/literal}
{/if}
{if $template == 'cart'}
{literal}
<script>
fbq('track', 'AddToCart', {
content_type: 'product',
content_ids: [{/literal}{foreach from=$cart->items item=i name=item_list}"{$i->variant->sku}"{if !$smarty.foreach.item_list.last},{/if}{/foreach}{literal}],
value: {/literal}{$cart->total_price|money_without_currency}{literal},
currency: '{/literal}{$shop->currency}{literal}'
});
</script>
{/literal}
{/if}

{if isset($smarty.cookies.newsletterSubmit)}
<script>
fbq('track', 'Lead');
document.cookie = 'newsletterSubmit=;expires=Thu, 01 Jan 1970 00:00:01 GMT;';
</script>
{/if}
<script>

$(document).ready(function() {
$('.newsletter-form button[type="submit"]').click(function() {
document.cookie = "newsletterSubmit=newsletter";
});
});

</script>


It should look like this after copying it to the new file:

shoplo-facebook-snippet-kod.png

Click on 'Save changes'


Adding the code to the thank you page

Go to Settings > Orders > Scroll down to the 'Thank you page' section - Page content 

Copy the following code:

<script>
fbq('track', 'AddPaymentInfo');
fbq('track', 'Purchase', {
content_type: 'product',
content_ids: [{/literal}{foreach from=$items item=i name=item_list}"{$i->sku}"{if !$smarty.foreach.item_list.last},{/if}{/foreach}{literal}],
value: {sum},
currency: '{/literal}{$shop->currency}{literal}'
});
</script>

Cick on 'Save changes'


Adding the code in the head section

The last step is to add the code to the head section.

Go to settings > General > Additional code - 'Head' section

Here paste the generated code from Facebook. It should look like this:

<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'Twoj-pixel-ID'); // Insert your pixel ID here.
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=twoj-pixel-id&ev=PageView&noscript=1"
/></noscript>
<!-- DO NOT MODIFY -->
<!-- End Facebook Pixel Code -->

Just right after it, add another short code:

<script>
$( document ).ready(function() {
if($('body.checkout').length > 0) {
fbq('track', 'InitiateCheckout');
}
});
</script>


If you have followed all the steps mentioned above and the code stil doesn't work - please email us at help@shoplo.com

Promotions

In Shoplo you can create promotions for specific products, collections or categories.

 

Go to Marketing > Promotions> +Promotion

shoplo-add-promotion.png

Fill in the following fields:

Title - Enter the promotion's name

shoplo-promotion-title.png

Promotion validity - Specify the time frame for the promotion. You can specify a start and end date or choose for this promotion not to expire.

Discount type - specify the discount type

  • Price discount
  • Percentage discount

shoplo-discount-type.png

Specify which products should be promoted. Choose whether the promotion will cover individual products, or the entire collection, category or vendor.

shoplo-promotion-product-type.png

Vouchers

Shoplo allows you to offer your customers discount vouchers that they can use on the check out page. 

Go to Marketing > Vouchers click '+Voucher'

shoplo-add-vouchers.png

Fill in the following fields::

Voucher code: Enter a name here or click on 'Generate'.

shoplo-voucher-name-generate.png

Voucher validity - Specify for since when and for how long the voucher is valid. You can specify the start and end date or select 'Indefinite' as the expiration date.

Number of uses

  • Unlimited
  • Limited -  Select how many times this voucher  can be used per customer
  • One per customer - Every customer (per email) can only use the coupon once

With the limited option you can also select the option 'unique'. This will generate a csv file where you will find unique discount voucher.

 

shoplo-vouchers-uses.png

Discount type

Select the discount type:

  • Price discount
  • % discount
  • Free delivery

Opcja Łączy się z promocjami pozwala klientowi skorzystać z kuponu rabatowego, nawet jeśli produkt jest w promocji. Dowiedz się więcej o promocjach. 

The option 'Combined with promotions' allows the customer to use a discount voucher, even if the product is in promotion. Learn more about promotions.

Discount

Select for specifically what the discount will apply:

  • For all orders
  • All orders above
  • Products

shoplo-vouchers-discount-type.png

When you select the option of Products, you will see an additional field. This will allow you to determine in the case the customer adds more than one piece of the same product if the discount will only be valid for only the first item or for all.

shoplo-voucher-product-apply.png

Finally, click on 'save changes'. 

 You can send a voucher to your customers via e-mail.

If you created unique vouchers then you will see an icon that will let you download the CSV file

shoplo-vouchers-unique.png

SEO

In this article you will learn:


Where can I find general SEO settings?

If you want to know more about SEO - Visit our blog. 

Log into your Shoplo dashboard, go to Marketing > SEO.

The information entered here will appear on all pages for which SEO hasn't been added.

shoplo-seo-title.png

This also applies to the ALT parameters for photos.

shoplo-seo-alt-general.png

If you need it, you can also have access to the theme's HTML code, where you can make any modifications. Please note that changing the code alone will void the warranty and support for the theme. You can write to us and, based on the complexity of the modifications and adjustments you want to do, we will do an appraisal for this service.


Can I change SEO settings for individual products, pages, collections and categories?

 Yes.

Products: Products > Select a product > make sure you are on the 'Details' section > scroll to the SEO section

Collections: Products > Collections > click on the pencil in order to edit > scroll down to the SEO section

Categories: Products > Categories > click on the pencil in order to edit > scroll down to the SEO section

Vendors: Products > Brand > click on the pencil in order to edit  > scroll down to the SEO section

Blog: Pages & Blogs > Blogs > add a new one or click on the pencil in order to edit > scroll down to the SEO section

Articles: Pages & Blogs > Blog posts > add new or click on the pencil in order to edit > scroll down to the SEO section

Pages: Pages & Blogs > Pages > add a new page or click on the pencil in order to edit > scroll down to the SEO section


How to change the ALT parameter for individual images?

For product images

Products > choose product > Images > click on the three dots and then on Edit > enter or edit Image ALT text

shoplo-seo-edit-image.png

For banners

Layout > Theme settings > Click on the banner>  Click on the content tab > enter or modify the ALT text.

You can set the ALT parameter for each image separately.

shoplo-seo-alt-banner.png

Still can’t find what you're looking for? Contact Support