Google Analytics


Shoplo supports and recommends using Universal Analytics.

In this article you will learn:


How to add UA code and enable Universal Analytics in Shoplo?

Go to 'Settings' > Click on 'General' > Go to Google Analytics code and enter there your Tracking ID.

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You can find it in the Google Analytics dashboard. Log in to: analytics.google.com and on the left side menu click on 'Admin'> Select an Account > Select a Property> Click on 'Tracking Info' > 'Tracking Code'.

The Tracking ID should be in the following form: UA-XXXXXXXX-X

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Then make sure Universal Analytics is enabled in your Shoplo dashboard. You don't need to add any additional codes. Shoplo will do it for you.

In order to check if it's enabled, go to 'Settings' > 'General' > 'Additional Tracking Code' > Click on 'Toggle Universal Analytics'.

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How do I enable e-commerce tracking in my Google Analytics account? 

Make sure you have already added the UA code in the General settings in your Shoplo dashboard. Learn more about this.

Log in to your Google Analytics account > Click on 'Admin' (select an Account, a Property, and View) > From the View column, select 'E-commerce Settings'.

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Enable e-commerce by clicking on the button so it will show as 'ON'.

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How to Enable Enhanced E-commerce?

Enable Enhanced E-commerce only if you want to monitor other on-page events than those monitored by Universal Analytics. If you are interested in basic events, then you should check e-commerce.

 Before launching in the Google Analytics Enhanced E-commerce dashboard, please contact us. In Shoplo you will have to modify the code accordingly.

When you launch Enhanced E-commerce in the Shoplo dashboard, you still must enable it in the Google Analytics dashboard.

Log in to your Google Analytics account > Click on 'Admin' (select an Account, a Property, and View) > From the View column, select 'E-commerce Settings'.

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Turn on E-commerce (if you have not already done so), and then click on 'Next Step'.

Enable Enhanced E-commerce reporting and click on 'Submit'.

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Excluding referrer domains 

If your store's checkout is in a different domain, then you must add a reference domain exclusion. This way, you will be able to track your behaviours' behaviour better.

Log in to Google Analytics and on the left side menu click on 'Admin'> Select an Account > Select a Property> Click on 'Tracking Info' > Select 'Referral Exclusion list'

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Click on 'Add Referral exclusion'.

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Type all the domains you want to exclude.

Enter the following:

  • Your store's domain (example.com) 
  • Store name on Shoplo's domain (yourstorename.shoplo.com)
  • Paypal - In case you use this kind of payment method
  • and any other domain you want to exclude

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